Utilities are facing challenges driven by digitalization, changing user needs, and environmental sustainability. Customers are now more focused on optimizing consumption and service quality, with the ability to easily compare alternative offers. This demands utilities to be flexible and innovative. Consequently:

• Engaging customers through advanced digital services and effective communication is crucial, as is creating a memorable customer experience throughout their journey. Leveraging data to offer personalized tariff plans enhances customer satisfaction and overall energy efficiency.
• Increasing operational efficiency is essential for competitiveness. Utilities must innovate internally by adopting technologies such as automation and algorithmic optimization to reduce costs and improve overall effectiveness.
• Educating consumers about their energy footprint and promoting sustainable behaviors is equally important. Utilities need to develop awareness programs to help customers make responsible energy choices.

• Driving the evolution of business models
• Enabling data-driven decision-making processes
• Improving performance
• Increasing the operational efficiency of commercial processes