Use Case

The new way of road passengers transportation

ABSTRACT
How to provide excellent services to users through the digitalisation of business processes.

Where: Italy
Mission
Ensure safe and secure customer services, great user experience, easy purchasing process and maximum efficiency in road passenger transportation.
Solution
Our full-digital cloud solution, built using infrastructure services, containers and abstract services, enables the creation of highly robust, reliable, flexible and composable platforms. The solution includes the main modules for the CRM and Marketing Cloud component: Service Cloud for tickets, orders, payments and vouchers; Chat and other customer contact tools for digital engagement and a great customer experience. The solution enables easy integration of new applications and technologies to ensure scalability and continuity of services provided to users.
Digital Ecosystem
Actions
Digital Ecosystem
  • The creation of an integrated CRM, e-commerce and Business Intelligence platform to provide agile services to the end customers.
  • Connections with other business applications (ERP, distribution systems, fleet and staff monitoring) to ensure efficiency of all processes.
  • Implementing BI analytics applications and interactive dashboards to manage business performance data and perform deep analysis of specific issues.
Expected results

High process performance

Effective customer experience

Innovative purchasing services

Markets
Ecosystems
Technologies

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