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Case Study
A centralized CRM platform for an international industrial group
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We standardized customer relationship processes, simplifying and accelerating sales forecasts.
Where: international
Where: international
Challenge
The industrial group, working in the automotive, aerospace, energy and consumer electronics markets, experienced a fast growth, that occurred also through acquisition processes and fostered a high degree of autonomy of the different branches.
Approach
The group highlighted the need to share client’s information with all the offices, especially with respect to global accounts, to redefine and generalize sales and support processes. The objective was to simplify, standardize, and accelerate the production of the business forecasts and finally to improve the management and qualifying activities of the leads by attending a number of international trade fairs.
Digital Ecosystem
Solution
Digital Ecosystem
Our consulting activity began by training the group’s Top Management on CRM and Marketing aspects in B2B contexts. We then carried out an assessment that allowed the group to identify the actions to carry out on the management levels (processes/human resources), to design the to-be application architecture and develop the business case.
Once the investment was approved, we supported the client in the activities of governance, change management and user adoption. Today the CRM Corporate Template that we implemented is used by the group’s branches to support the activities in the sales, marketing and customer care areas.
Results
Increased new clients with lower acquisition costs
Reduced time and costs for sales forecasts
Reduced average response times vs customers.
Impacts
Technologies
AI & Advanced Analytics
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Case Study
PASSPAY Conad: the new payment frontier
Changing the world we live in also means revolutionizing the shopping experience to make it increasingly easier and faster
-
Case Study
Nicolaus: Elevating Customer Experience with Salesforce and Atlantic Technologies
Atlantic Technologies, part of Eng Group, provided consultancy and CRM implementation to Nicolaus, allowing a comprehensive view of each traveler's journey and enhancing personalized, seamless experiences.
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Case Study
The Chocolate Factory 4.0
RPA and IoT to produce snacks: from chocolate bar production to label printing, an Industry 4.0 solution integrating automation of 35 factories.
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