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Case Study
Sporty: tourism app for Regione Lombardia
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An omnichannel customer experience project to innovate and enhance the tourism offering of Regione Lombardia.
Where: italy
Where: italy
Challenge
In view of the Winter Olympics in 2026, Regione Lombardia has started a path of innovation in the tourist offer in the area. The project enhances the regional information heritage and the entire network of stakeholders (owners of ski resorts, owners of farmhouses, mountain guides, ski schools, municipalities, sports associations, etc.).
Approach
The Region adopted Design Thinking methodologies for the co-design of the new digital service offer model, which must be multi-channel and built on an effective mix of Digital Marketing & Communication and technological innovation.
The implementation of the roadmap also provided for the effective use of enabling technologies (AI & Advanced Analytics, RPA, IoT, AR / MR / VR, CXM).
Digital Ecosystem
Solution
Digital Ecosystem
To support the Region in its path of innovation in the tourist offer, the Engineering team developed Sporty, a solution consisting of website and mobile App available for Android and iOS, providing an intuitive and engaging access to services dedicated to mountain sports, providing in its first release:
- customization of the information services of interest, for a user experience increasingly closer to the user's needs
- integration of environmental and weather safety information.
During the design phase, User Centered Design and Design Thinking methodologies were implemented, involving all the players in the tourism offer system (owners of ski resorts and farmhouses, municipalities, sports associations, etc.) and end-users, through user researches carried out with online surveys and interviews.
Results
Full visibility of the tourist offer in the area
Involvement of all stakeholders of the regional service system
Impacts
Project Teams
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EngX It designs, builds and manages multi-channel and multimedia ecosystem solutions, hybrid and native client (mobile) applications, web and Metaverse solutions dedicated to consumer services, with a consulting approach to Digital Experience based on Design Thinking.
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EngX It designs, builds and manages multi-channel and multimedia ecosystem solutions, hybrid and native client (mobile) applications, web and Metaverse solutions dedicated to consumer services, with a consulting approach to Digital Experience based on Design Thinking.
To know more
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Labour Information System of Emilia-Romagna (SILER)
Labour Information System to centralize data and service management, ensuring interoperability between the regional system, local authorities, other regions, Ministry of Labour through application cooperation services.
-
Case Study
Reengineering of the Health Record of the Regione Molise
The evolution will facilitate information sharing among healthcare facilities and ensure citizens access to an integrated and coordinated service.
-
Case Study
The digital transformation of the Local Police of Turin
Thanks to Municipia's digital ecosystem, the Command has improved process management, streamlined tasks related to administrative penalties, benefiting both the entity and users.
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