Case Study
Beyond Business Intelligence with Big Data and Advanced Analytics
With our solution, a Big Player in the world of household appliances has revolutionized its traditional BI. And using the value of data, he innovated its business.
Where: italy
Where: italy
Challenge
Following the acquisition of a new company, a Big Player in the world of household appliances (with approximately $21 billion in annual turnover, 92,000 employees and 65 research centers) has launched a complex process of harmonizing IT systems to integrate all different procedures and activities.
Approach
Engineering has supported the company's Digital Transformation path, designing and implementing a new vision of traditional Business Intelligence based on reporting and analysis of the existing. In this way we were able to introduce digital innovations with which to make predictions, predictive modeling to try to track and predict customer behaviors.
Digital Ecosystem
Solution
Digital Ecosystem
Our solution uses the features of the Google Cloud platform and integrates them into a SAP BI environment, enabling the adoption of self-service BI thanks to the use of Tableau. This allows to analyze large, diverse data sets from various silos, harmonizing them in a single Data Lake, so as to perform coordinated analyzes and go beyond traditional user interface features.
The final Data Warehouse can then be integrated with Machine Learning algorithms to extract enormous value from the data. The integration framework comprises: SAP BW on HANA as a corporate Data Warehouse, SAP Business Objects for institutional reporting, Google Cloud Platform, Tableau to enable Self-Service BI, combining data from SAP with data from Google and websites, releasing innovative dashboards to Top Management representing all company’s data.
Results
Optimization of marketing campaigns
Conversion Rate Optimization (CRO)
Final cost per conversion (CPA) reduction.
Impacts
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