Nicolaus, a leader in the tourism sector specializing in planning, designing, and distributing travel packages both in Italy and globally, sought to digitize its systems to address the evolving challenges in the tourism industry and adapt to the latest traveler trends.

Through the strategic implementation of the Salesforce CRM suite, we have equipped Nicolaus with a comprehensive view of each traveler, capturing their preferences, behaviors, and journey details. Through behavioral analysis, it is possible to intercept customer needs and preferences, send targeted communications, and ensure continuous support.

The project also aims to increasingly leverage Artificial Intelligence (Salesforce Einstein) to segment customers and create more personalized content and messages, taking into account the customer's emotions and expectations.

The collaboration with Atlantic has enabled Nicolaus to strengthen customer relationships and enhance the group's competitiveness in the tourism sector, allowing the team to adopt proactive and reactive strategies in relationship management, thus improving overall operational efficiency.