Case Study
Hyundai A/S Analytics Platform: business in the data-driven industry
An integrated platform that manages after-sales data, increasing business productivity.
Where: italy
Where: italy
Challenge
As Italian branch of the South Korean car manufacturer, Hyundai Motor Company Italy accounts for 3% of the national market. It recognizes the fundamental role of data and the importance of analyzing it effectively and in a timely manner in order to monitor and guide the business.
Approach
Together we started a journey to create a business intelligence platform. This must be capable of providing quick, immediate and extremely flexible access to all the information necessary to monitor and manage the after-sales business. We worked with Hyundai to analyze user processes to aggregate all business data in a single database, facilitating integration with IT systems and recovering dealer network data directly from their Dealer Management System (DMS). The approach was based on a continuous customer engagement.
Digital Ecosystem
Solution
Digital Ecosystem
The solution was developed starting from an analysis of the after-sales macro-areas, such as Sell-in and Sell-out spare parts, Warranty and CX. The platform, customized for the user, provides for the daily update of data, allows its automatic aggregation and saves time in accessing information. Through periodic meetings with the company's stakeholders, we focused on three issues: data reliability, process efficiency, and the breadth of insight on data. The A/S Analytics Platform is the solution identified to better address these aspects: it was implemented starting from the integration with Hyundai systems and with the various DMS used by dealers, with the aim of exploiting the collection and qualification automatisms of the data in order to provide reliable, timely and accurate monitoring tools on the main business KPIs.
Results
Reliable reporting and sell out KPI
Data Management for Hyundai dealers' network
Impacts
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