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Case Study
The New Frontier of Data-Driven Marketing
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Customer Genomics, a flexible and scalable Enterprise Data Model for customer analysis and profiling.
Where: italy
Where: italy
Challenge
Our client is the most important provider of fixed and mobile telecommunication services and products in Italy and worldwide.
Our client's data office recognised the importance of extracting more value from their data, maintaining consistency in their standard reports while integrating them with other unstructured data sources such as Big Data. The goal is to analyse and profile customers using all available internal and external information.
Approach
To achieve these goals, our client has launched the "Customer Genomics" project, which aims to create an enterprise data model based on raw data. The model is scalable, has minimal latency and can represent the DNA of the customer base.
We designed and built the architecture, starting with the collection of raw data (ingestion), through the production phase, to distribution to analytical environments.
Solution
We used Data Cleansing, Data Translation, and Data Preparation techniques to reconstruct past legacy data chains.
We centralized all the customer information assets in one place and made them available to business users (Advanced Analytics), Data Scientists (Machine Learning and Artificial Intelligence), and Campaign Management systems.
This was achieved through a strong component of reverse engineering.
Results
Technologies
AI & Advanced Analytics
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The power of big data leads services, products and processes to a higher level of "intelligence".
To know more
Research Project
STARLIGHT: Artificial Intelligence to fight against high priority threats
Better data analysis and management: a project to equip law enforcement agencies with secure and resilient AI technologies and tools.
Use Case
Enable Traceability for AgriFood
How to use digital technologies to improve food chain traceability
Use Case
Easy and Invisible Payment Experience
How to use “invisible payments” to make the shopping experience easier
-
Research Project
STARLIGHT: Artificial Intelligence to fight against high priority threats
Better data analysis and management: a project to equip law enforcement agencies with secure and resilient AI technologies and tools.
-
Use Case
Enable Traceability for AgriFood
How to use digital technologies to improve food chain traceability
-
Use Case
Easy and Invisible Payment Experience
How to use “invisible payments” to make the shopping experience easier
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