Our CRM & Digital CX Consulting team is the competence center that focuses on the optimization of sales processes, relationship and digital marketing, customer care / after-sales and E-commerce.

Our consulting approach is based on the design and management of innovative solutions in areas where digital transformation produces the greatest changes in the Customer Journey and in the user experience.

We have extensive experience with the leading CRM, Digital Marketing, and E-commerce platforms, as well as in the implementation and/or integration within the client's digital ecosystems. We are always up to date with new technologies and market trends.

Our team leverages the professional expertise of established Business & Process Consultants: marketing experts, PMO, professionals in sales and customer services, and market analysts.

With our methodological approach, we complete and combine the capabilities of our Engineering competence centers and our partners in delivering projects or initiatives in the areas of CRM, UX, and Digital Transformation.

At the conclusion of each project, we promote the identification and evolution of company analytics, allowing the transition from a descriptive model to a predictive model, supported by Advanced Analytics and Artificial Intelligence technologies.

CRM Observatory is a survey that closely monitors the evolution of CRM and its level of maturity in companies in Italy.

Since its first edition in 2015, it has focused on one trend in particular, moving from Marketing Automation to E-commerce to the latest edition that explored the convergence of CRM and Digital Transformation.

Designed and promoted by C-Direct Consulting, it has been carried out in close collaboration with Engineering's CRM & Digital CX Consulting team since 2020.