Use Case
ROOTS: "Return to Origins" Traceability System
How to leverage a traceability digital platform that extends beyond real-time tracking, empowering farmers, producers, and retailers to furnish proof of sustainability.
Where: Italy
Where: Italy
Mission
Promoting transparency, offering concrete evidence of sustainability, and building trust among stakeholders of food supply chain. In an era where "green" products saturate the market, consumers seek transparency and tangible proof from the brands they support, reflecting a deeper sustainability awareness and a desire for aligned values in their purchasing decisions.
Solution
Built upon Movilitas.Cloud, a next-generation Software-as-a-Service revolutionizing how companies serialize, track & trace their products across global supply chains, ROOTS captures comprehensive details throughout the entire product lifecycle, ensuring adherence to safety, quality, and sustainability standard. Cross-referencing data with supplier, distributor, and retail records, ROOTS ensures comprehensive information aggregation for the product journey. The platform enables swift responses to food safety concerns through reverse traceability, identifying and isolating affected products. Its intuitive interface empowers stakeholders to access in-depth information about product origins, sustainability practices, and supply chain processes. To ensure that end-consumers have the ability to scan products with their mobile phones and extract all necessary information.
Digital Ecosystem
Actions
Digital Ecosystem
- ROOTS aims to enhance traceability within the food industry by enabling seamless tracking of products while highlighting sustainability practices, thereby promoting consumer confidence and strengthens brand reputation.
- Utilizing QR codes on product labels, stakeholders in the food chain gain the ability to narrate a comprehensive and genuine story behind each product, creating new experiences for sustainability-conscious consumers.
Expected results
Build trust among stakeholders and consumers in the entire supply chain
Enhance brand value through transparent sustainability communication
Easily integrate with CRM for real-time insights and an enhanced customer journey
Technologies
Cloud
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