Use Case
Retail Emotional Banking
How to improve customer experience and create added value through the use of data in the retail banking sector.
Where: Italy
Where: Italy
Mission
Enhancing business processes to elevate customer interactions and experiences by offering tailored services aligned with significant events and evaluating product feedback within the retail banking landscape.
Solution
Transforming the customer experience in the banking sector through the use of real-time emotional data provided by AI to understand the intensity of customers' feelings toward banking products. Improving customer service quality and monitoring consumer behavior through the integration of AI in the omnichannel experience to ensure a unique and real-time view of the customer. Additionally, robo-advisors can select and recommend investments that comply with environmental, social, and governance standards, enabling customers to invest in projects and companies that adhere to these criteria.
Digital Ecosystem
Actions
Digital Ecosystem
- The use of advanced analytical tools enables a deeper understanding of individual needs.
- Through predictive analysis systems, it becomes possible to dynamically manage personalized offerings and adapt to the evolving needs of customers over time.
- With robo-advisory solutions, it is feasible to deliver a fully digital personalized service accessible 24/7, which can be further enhanced by introducing a value-centric component.
Expected results
Real-time operational and performance tracking
Better and more secure applications
Improved user experience
Technologies
AI & Advanced Analytics
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The power of big data leads services, products and processes to a higher level of "intelligence".
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