In collaboration with Adobe, the Engineering Group transforms Città Paradiso—an installation designed by architect Mario Cucinella for Corriere della Sera on the occasion of Milan Design Week—into an interactive experience that merges the power of AI with collective creativity.

Modern skylines, green spaces, and immersive environments alternate and evolve throughout the week, reflecting an ever-changing urban creativity.

Eng’s AI interacts with visitors through an Avatar, powered by our proprietary large language model, EngGPT—the European future of GenAI made in Italy. During the interaction, the Avatar comes to life with a glitch effect, evoking the idea of a fluid and ever-shifting digital identity, just like our own personal identity, shaped by social and cultural interactions. The experience is guided by thematic keywords and ends with the opportunity to download the generated image via QR code.

Thanks to Adobe’s innovative image generation model and Engineering’s expertise in Artificial Intelligence and digital experiences, this installation makes the audience co-creators of a new urban imagination.

We look forward to welcoming you at Città Paradiso – Via Solferino 28, Milan (headquarters of Corriere della Sera).