The CRM Observatory, the independent research created with the aim of monitoring the diffusion and degree of maturity of CRM among Italian companies, analyzing its variations from previous years and identifying trends, opportunities and critical issues has reached its ninth edition.

On October 23, from 2:30 p.m. to 5:00 p.m., we will present the final results of the 2024 research, which took an in-depth look not only at the use of CRM, but also at the maturity of an Omnichannel approach to the Customer Journey.

During the event we will share with you the survey responses of more than 300 companies, the main customer & data driven technology trends, the experiences of two major B2C and B2B companies, and the areas of AI applications for CRM.

We look forward to seeing you at Engineering headquarters in Milan and streaming!