Retail & Fashion

We help retailers and fashion companies revolutionize the customer shopping experience, and at the same time to increasingly streamline operations, reduce costs and increase revenues.

Engineering for "Retail & Fashion" aims to support fashion and large-scale distribution players in adopting a new organizational and operational approach in managing the supply chain and the relationship with end customers, thanks to the provision of consultancy and solutions dedicated to the optimization of internal operations (eg. design, planning, governance) and external (e.g. Point of Sales management, customer loyalty, customer analytics, all from an omnichannel perspective).

Engineering collects the set of competencies for Digital Retail & Fashion in a portfolio map that encompassess the phases of Design & Prototyping, Planning & Forecasting, Sourcing & Manufacturing, Deliver & Supply, Customer Engagement & Selling.

PORTFOLIO MAP

Retail & Fashion

BUSINESS

Omnichannel Experience​

  • +Customer Care & Contact Center​
  • +E-Commerce B2B & B2C​
  • +Kiosk, Pop-up
    & Corner Mgmt
  • +Web & Mobile Experience​

Direct & Indirect Channels

  • +Sales Execution
  • +Pricing Mgmt
  • +Order & Return
  • +Payment Services
  • +Loyalty & Rewards
  • +Commissioning
  • +Sales Analytics

Branding & Marketing

  • +Marketing Strategy & Execution
  • +Media Mgmt
    & Advertising
  • +Commercial Planning
  • +Product Information
  • +Customer Analytics
  • +Campaign Mgmt
  • +Trade Marketing

Collection Lifecycle Mgmt

  • +Product Innovation & Development
  • +Calendar & Merchandise Grid
  • +Material Mgmt & BOM
  • +Production Industrialization
  • +Cost Estimation
  • +Partner Ecosystem Mgmt

Merchandising

  • +Category Mgmt
  • +Assortment Planning
  • +Space Planning Micro & Macro
  • +Price & Promotion
  • +Replenishment
  • +Trade Mgmt

Supply Chain

  • +Integrated Business Planning
  • +Direct Procurement
  • +Quality Mgmt
  • +Manufacturing & Logistics
  • +Warehouse Stock Levels Mgmt
  • +Supply Chain Control Tower

In-Store Operations

  • +Workforce
  • +In-Store Inventory Stock & Mgmt
  • +In-Store Merchandising
  • +POS & Store Operations
  • +In-Store Traffic Analysis
  • +Clienteling
  • +Visual Merchandising
  • +Store Analytics

APPROACH

The new challenges of Retail

The crisis brought on by the pandemic has disrupted strategies and productivity across the entire Retail sector, from Luxury markets to large-scale distribution. However, those who can adapt and act proactively rather than reactively will lead a revolution that will create unprecedented intersections between the physical and virtual worlds. This will generate new business opportunities and customer experiences, shaping the store of the future.

Companies will need to become more agile, think digital-first, and anticipate market demands at an ever-increasing pace by leveraging new technologies such as AI & Advanced Analytics, RPA, Digital Twin, and AR/MR/VR.

To learn more, read our White Paper.

Retail & Fashion

Evolving Fashion, Luxury and GDO companies, revolutionizing customer experience and digitizing operations, from the Supply Chain to the Smart Store.

Interview
16.12.2024  •  Enterprise Sector

5 questions to... Guido Porro

Interview with the Executive Vice President Enterprise of Engineering.

Press Release
13.05.2024

Engineering at Automotive Dealer Day Introduces a New Sales Model for the Sector with Its Retail Platform

Engineering is one of the key players at the Automotive Dealer Day, which will take place in Verona from May 14 to 16.

Press Release
28.07.2022

With Engineering, Pinalli's customer experience becomes omnichannel and multichannel

Engineering has developed for Pinalli a Customer Data Platform that innovates its sales systems to offer customers an increasingly personalized shopping experience.

19 - 20 June 2024 • Roma

Cegid Connections Retail 2024

Engineering attending the Community event.

Discover more
11 April 2024 • online

Customer Journey and Omnichannelality, the real challenge for brands

Learn about the trends, challenges and opportunities in the upcoming CRM Observatory webinar.

Discover more
12 September 2023

Executive Dinner: what is the ROI of omnichanneling?

The business benefits of an omnichannel strategy are discussed at the Politecnico di Milano.

Discover more