Engineering, a leader in digital transformation for businesses and public administrations, and Atlantic Technologies, a Group company and an international leader in implementing enterprise solutions, particularly Salesforce, are the Innovator Partners of the Italian leg of the Salesforce World Tour Milan, which will take place on June 18 at the MiCo, Milan Convention Center.

This edition of the year's most important event for the Salesforce Community will guide managers and innovators through the latest developments brought by digital technologies, particularly data and Artificial Intelligence, and how these impact every type of business.

Fabio Momola, Executive Vice President Engineering and CEO of Atlantic Technologies explains: “We are living through a historic phase where Artificial Intelligence and generative AI are increasingly proving to be the Tech Trends destined to reshape business and organizational processes, generating significant benefits in terms of competitiveness and production. By leveraging and pooling our technological and consulting expertise, Engineering and Atlantic Technologies ensure that AI becomes the co-pilot for businesses, enhancing data usage. The goal is twofold: to create increasingly effective growth and resilience strategies and to develop new and more engaging customer experience models.”

Engineering and Atlantic Technologies will share their experience and vision in the Break-out Session (Room B4, Sala Brandy) titled “The potential of Data and AI to elevate Customer Experience towards increasingly personalized and engaging models”. Moderated by Andrea Gattia, VP CRM Solutions of Atlantic Technologies, Simone Falasca, Head of Customer Transformation at Acea Energia, Debora Angeletti, Director of Telemedicine Project Unit at Age.na.s, and Giacomo Bisoffi, Senior Global Marketing Intelligence Manager at Dr. Schär, they will explore how composable solutions leveraging Artificial Intelligence can enable data-driven decision-making processes, revolutionize daily customer interactions, and develop new medium-to-long-term strategies.

Additionally, within the Engineering & Atlantic Technologies lounge (Booth i1 - Innovator Area), specialists from both companies will demonstrate how to achieve maximum value, in the shortest time, from AI and CRM solutions built with Salesforce.

Specifically:

• Salesforce Einstein 1 Platform for Service: integrates predictive and generative artificial intelligence into the Salesforce CRM customer service processes.
• Salesforce & EngGPT: implements advanced customer service functionalities using generative artificial intelligence through the integration between Salesforce Service Cloud and the proprietary LLM engine "EngGPT".
• Marketing with CloudIA: optimizes the management of corporate events. The Content & Segment Creator allows for real-time user grouping, creating and sending personalized emails, scanning business cards, recording Leads, and associating them with campaigns to monitor the event.

Also within the lounge, it will be possible to interact with a virtual reality avatar that learns and grows over time, to test a concrete and innovative use case demonstrating what can be achieved with generative artificial intelligence.