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Case Study
Leonori: road to customer centricity
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Mapping the current CRM processes, we identified a new customer management system for the dealer, improving their sales performance.
Where: italy
Where: italy
Challenge
Providing specialist advice to capture current Customer Relationship Management, mapping related processes and identifying areas for improvement, to define the adoption of a new CRM system during 2020.
Approach
It is with this objective that Leonori, one of the main dealers in Rome, asked for our support, which, after a period of analysis, identified a new Customer Relationship Management system capable of optimizing the management of prospects and customers and, consequently, to increase the dealer's economic results.
Engineering's team, together with key dealer's figures involved in CRM activities, analyzed and mapped current lead, marketing, sales and after-sales management processes at Leonori. The activity was carried out with a three-day workshop, involving dealer's staff in charge of CRM activities.
Through interactive tools such as surveys, gamification activities, individual and collective interviews, we shared current processes and business priorities in the field of Customer Relationship Management during several meetings, until we identified the correct characteristics of the new management system to implement.
Results
Improvement in sharing information between all departments
A clear picture of the AS-IS processes
To know more
Use Case
Enable Traceability for AgriFood
How to use digital technologies to improve food chain traceability
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Easy and Invisible Payment Experience
How to use “invisible payments” to make the shopping experience easier
Research Project
TwinEU: Digital Twins for European Elecricity Systems
Artificial Intelligence and eXtended Reality for a cutting-edge European Digital Twin, focused on interoperability and data exchange through the integration of the Energy Data Space.
-
Use Case
Enable Traceability for AgriFood
How to use digital technologies to improve food chain traceability
-
Use Case
Easy and Invisible Payment Experience
How to use “invisible payments” to make the shopping experience easier
-
TwinEU: Digital Twins for European Elecricity Systems
Artificial Intelligence and eXtended Reality for a cutting-edge European Digital Twin, focused on interoperability and data exchange through the integration of the Energy Data Space.
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