Our client is one of the world's leading home appliance companies with annual sales of approximately $20 billion, 78,000 employees and hundreds of online offerings such as websites and apps. Initially, our client's first-party website data was not being used to its full potential, and numerous data quality and reliability issues were identified.

We started our project with a technical analysis and assessment of our client's website to understand if best practises and business requirements were taken into account. The results of this analysis were then discussed with the client in a series of workshops, the desired user experience was designed together and at the same time the issues found (e.g. incorrect Google Analytics settings and Google Tag Manager configurations, conflicts with front-end scripts JS etc.) were discussed with the relevant stakeholders. A pilot campaign was monitored together with the digital marketing team to share the appropriate perception of the progress appropriately. This resulted in an increased likelihood of website visitors "converting" into leads or customers before they leave the website and laid the foundation for further analysis and improvement measures to be implemented over time.