Omnichannelality is the real challenge for Brands that want to offer their customers a Customer Journey that matches the online and offline experience. However, a strategic, organizational and technological challenge that brings important results.

How is it addressed and what role does CRM play in all this?

We talk about it on April 11 with our experts Elisa Fontana, Senior CRM Consultant - Engineering Group, Andrea Di Leonardo, Technical Manager Digital Experience & Channels Mgnt - Engineering Group and Paolo Riva Digital Solutions Manager - Atlantic Technologies, Professionals who have been bringing experience with data, analytics and digital Customer Journey management for over 20 years.

During the webinar you will get a preview of some of the insights that are emerging from the survey we launched a month ago:

- Customer Journey and Omnichannel - Context, Trends and Challenges

- The technology ecosystem for an Omnichannel Customer Journey

- The Omnichannel Customer Experience - B2B and B2C success stories