Getting serious about Sustainability is not just a claim designed to underline the importance of making a transformation in the way of working, living and thinking, but has now become a necessity accelerated by the pandemic.

The event is the first appointment of 2022 in a series of in-depth studies that Fortune Italia wants to launch, drawing attention to how from a simple motto it is becoming an explicit invitation for all media to combat the phenomenon of global "greenwashing", drawing attention to the content of communications and trying to report those that are misleading in terms of declared environmental impact.

Our CEO Maximo Ibarra is among the participants in the event moderated by Professor Carlo Maria Medaglia, Scientific Coordinator of the Sustainability Forum.

For more info: www.fortuneita.com

WATCH THE LIVE STREAMING: https://youtube.com/watch?v=Ik6ifCIVenw