The CRM Observatory is an independent research founded in 2015 by C-Direct Consulting with the aim of investigating and monitoring the approach and technologies used by Italian companies to manage their Customer Base and related processes. The aim is to monitor the spread and degree of maturity of CRM among Italian companies, analyzing the variations compared to previous years and identifying trends, opportunities and problems.
This year the Observatory, created in collaboration with Engineering's CRM & CX Consulting team and with the patronage of CMI Customer Management insights, conducted a survey on the role of eCommerce.
Nearly 400 companies took part in the survey, the results of which were presented in a first webinar on October 22.
On January 26th (11-13) there will be held the final meeting of presentation and discussion of the results of the Observatory CRM & eCommerce 2020 with the participation of experts and protagonists of the CRM world and market leaders who will expose their experience.
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