Marketing has been heavily impacted by the digital transformation of recent years which has changed the way we communicate with consumers, who are increasingly multichannel and users of media and digital content.
Once again the data becomes central: marketing, also thanks to technology, is evolving from traditional to data-driven and relational. Marketing Automation platforms are now an essential tool for automating, personalizing content, simplifying and measuring omnichannel initiatives.
Take part in our webinar, created in collaboration with C-Direct, to find out what our strategic approach is and what are our application solutions for Marketing Automation and to redesign new relationships between companies and customers.
We will talk about:
- How marketing is changing
- Marketing Automation: what it is and what it is for
- How to manage the Customer Journey and the customer life cycle
- Project phases
- Main application solutions
- Success stories: "From awareness to loyalty: an updated Customer Journey thanks to the automation of customer operational management activities".