We are in the era of digital transformation: is talking about CRM still topical?
Absolutely yes: on the one hand, the forecasts of investments in CRM software are constantly growing in the coming years. On the other hand, despite the fact that we have been talking about Customer Relationship Management for over two decades and that we are witnessing the emergence of increasingly performing and complete software, CRM still constitutes a challenge, both for companies that have introduced it as a technological platform and for those who are considering their adoption.
Don't miss our free webinar!
We will talk about:
- Goals and priorities for a successful CRM
- Processes: which ones to integrate and how
- Pre and post go-live design phases
- Key success factor vs. project risks
- Main application solutions
- CRM in the organization: skills, culture, change management.